My task for this project was to create a visual identity for a gingerbread company “Ginger”. All of the relevant parts should be included like logotype, fonts, business cards and of course the package design itself. The finnished product is based on pre-baked ginger breads of the shape of letters. Inviting the consumer (kids) to learn spell words while having fun baking. A direct translation from Swedish to English seen on packaging would be; “Ginger bread letters: a hobby you can eat”.
For this project I included many different types of media and for this I created a manual to guide the next person to make design decisions easier and to follow the identity guidelines.
